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With the rising importance of digital marketing, SEO techniques are focusing on enhancing the user’s experience. The focus is on introducing new ways of using SEO techniques and the safest methods of SEO. Earlier, black hat techniques promised good growth. But recently, white hat techniques have become effective with its new standards, methods and transparency.

White hat techniques are less risky in comparison to black hat techniques. Black hat techniques like keyword stuffing, use of private links and cloaking are against the search engine guidelines and can have a negative impact on the ranking of your site. White hat techniques recommend writing quality content with effective research. It has a positive impact on business revenues with time.

Some of the most important white hat techniques that have increased transparency.

  • Quality content – White hat techniques are more organic and prioritize quality content. The technique focuses on satisfying the user’s and have a long-term perspective.
  • Keyword planning – keywords play an important role in enhancing the search engine ranking. Thus, the Leeds SEO experts use keyword analysis tools to find out the best and most trending keywords. The important factors to identify the keywords are business relevancy, search volume, the importance of the topic, etc.

Types of SEO

  • On-page SEO – It is an effective technique that improves the overall ranking. On-Page SEO improves the effectiveness of the website by enhancing the user experience. The techniques of On-Page SEO are Meta tag optimization, Google analytics, anchor tag optimization, URL mapping, heading tag optimization, image optimization and conversion tracking.
  • Off-Page SEO – It helps to analyze the relevancy of the business website assisting to achieve high ranking pages. SEO results are needed to be monitored regularly to enhance its effectiveness by eliminating the ineffective practices. It enhances SEO optimization gradually by improving the search engine rankings. The off-page SEO tactics are link wheel, social bookmarking, classified posting, guest writing, etc.